Steers Has A Burger King Advert Banned Because Of The Way They Grill Their Burger Patties. The Advertising Regulatory Board states that Burger king has been deceiving South African consumers by making them believe that they braai their burger patties.
The Advertising Regulatory Board states that Burger king has been deceiving South African consumers by making them believe that they braai their burger patties. The Advertising Regulatory Board says the restaurant franchise actually cooks its meat in an industrial-style procedure. According to reports, the Advertising Regulatory Board released a ruling this past weekend that banned a Burger King advert.
The advertisement portrays patties being braaied on an open flame; this was to supposedly show how the burgers are made. The advert was reportedly banned after steers laid a complaint in regards as to how the burger was prepared. Steers stated to the Advertising Regulatory Board that it literally does grill its patties on open flames, which make its different to may fast-food franchises such as Burger king.The restaurant franchise went on to say that it thinks that Burger King uses vegetables that were already cut, even though the advertisement shows fresh tomatoes and onions being cut and added to the burger.
The Advertising Regulatory Board discovered that a Steers had a reasonable point in terms of the patties being flame grilled. The board states that Burger King stated that it cooks the patties on a broiler that includes a ladder-type of chain that moves the patties on open flame gas burners. “The broiler has heating elements above the patties to aid the cooking process, that is gas operated.” The burger has the same feel, taste and look that is similar to other flame grilled meats, according to Burger King.
The Advertising Regulatory Board did, however, take the advertisement of airing. “The fact that there is some contact with a flame, inside a gas broiler system, does not satisfy the expectation of open flame grilling as portrayed in the advertiser’s commercial,” says the Advertising Regulatory Board. In the explanation of the veggies, the board acknowledged the explanation by Burger King that the veggies are made every morning. The Advertising Regulatory Board has ruled that the certain part of the advertisement isn’t deceiving.
by Alexandra Ramaite
